Challenge
Aarhus and the entire region of Mid-Jutland was the European Capital of Culture in 2017 with the theme “Let’s Rethink”. Our task was to show off the Danish west coast’s more rustic, artistic and mystical features and brand it as a refugee meant for creativity and a break from the busy city-life.
Results
The result was a music video accompanied by a behind the scenes short-documentary used on social media and as a part of the Aarhus 2017 main event.
Solution
To show people that the west coast has more to offer, we produced two longer films centered around music, composers and creativity both inspired by the special Nordic Noir feeling of the west coast.