Campaign StrategyX-Yachts
World class sailing Yachts from Denmark
X-Yachts headquarters is located in Haderslev, Denmark with their own production unit in Poland and a global dealer network consisting of 40 independent partners worldwide. It started with three, and today X-Yachts employs about 300 people globally.
Brandkampagne for Sport 24
Den her er jeg virkelig, virkelig stolt af. Jeg har haft fornøjelsen af at være kreativ alt-mulig-mands-blæksprutte på udvikling af en ny branding kampagne for Danmarks største sportskæde Sport 24. Kampagnen er et kæmpe klap på skulderen til alle der dyrker glæden ved sport og sætter spot på glæden ved at dyrke sport, på Sport 24's dygtige medarbejdere og ikke mindst de seje kunder.
What did I do?
Social Media & Advertising
I helped X-Yachts define their key target audience and develop an international social media strategy. Furthermore, I have had the pleasure of running all their advertising on social media for the past couple of years supporting local dealers around the world.
What did I do?
Creativity & Content Marketing
I have helped the marketing team develop the creative direction and create ideas for content and campaigns. Oh and I've been the captain for a video shoot in Mallorca. 😀
Quote from the CEO
"For the past 3 years, Rasmus has helped us dive deep into our target audience, build a better marketing funnel and drive our ads across social media, helping us launch one of our new models to the market. As a full time sailor himself, he understands the market better than any consultant out there."
- Kræn Nielsen, CEO, Shareholder and Sales & Marketing Director X-Yachts
Can I help you?
If you'd like to chat about your upcoming project, feel free to reach out.