Brand campaign Sport 24
I'm really, really proud of this one. I've had the pleasure of being the creative jack-of-all-trades on the development of a new branding campaign for Denmark's largest sports retailer, Sport 24. The campaign is a big pat on the back to everyone who embraces the joy of sports. It shines a light on the happiness that comes from being active, celebrates Sport 24’s dedicated employees, and—last but not least—the awesome customers
Brandkampagne for Sport 24
Den her er jeg virkelig, virkelig stolt af. Jeg har haft fornøjelsen af at være kreativ alt-mulig-mands-blæksprutte på udvikling af en ny branding kampagne for Danmarks største sportskæde Sport 24. Kampagnen er et kæmpe klap på skulderen til alle der dyrker glæden ved sport og sætter spot på glæden ved at dyrke sport, på Sport 24's dygtige medarbejdere og ikke mindst de seje kunder.
What did I do?
Strategy, concept, and creative direction
Few creative ideas turn out truly great when developed alone! Sport 24’s strategy and creative concept for the campaign were shaped in close collaboration with the brilliant minds of Anders Christiansen and Ulrik Feldskov Juul – and, of course, the entire team at Sport 24.
What did I do?
Idea and creative direction for the ad
In close collaboration with Ulrik Feldskov Juul, who wrote the script, and the awesome team at Jalabert, who directed and produced the film, we've developed a wide range of videos that can be mixed and matched to ensure long-lasting impact for the campaign.
What did I do?
Social media content and communication planning
In collaboration with Sport 24’s communications team, I developed the social media communication plan and created additional content to support the campaign. Among other things, we made a behind-the-scenes film featuring all the employees who appear in our commercial – check it out, they’re SO good!
What did I do?
Activation
In collaboration with the talented team at Brandheroes, we developed an activation concept that was rolled out over three days. The main goal was to reach everyday exercisers at four different locations across Copenhagen – from cyclists and runners to people out for a walk.
We spread tons of positive energy and encouragement to those who chose to move during their day. With smiles, cheers, and little surprises, we created a festive atmosphere and celebrated everyone who made the active choice – whether they were heading to work, running errands, or simply enjoying some fresh air.
What did I do?
Art direction and visual style
n collaboration with Sport 24’s in-house graphic designers, I helped define the overall graphic direction of the campaign, as well as assisted in developing creatives for various platforms, including the Metro in Copenhagen, outdoor billboards, PureGym fitness centers, and Sport 24 stores nationwide.
What did I do?
Music and sound design for the ad
Years ago, I ran my own business, Knowtheirname, which primarily focused on music branding, as well as Tallman Studio, where we specialized in composing and producing music for commercials. That’s why I always enjoy the opportunity to work with music when it arises. In this case, I composed and produced the music for the commercial and the other shorter videos.
Can I help you?
If you'd like to chat about your upcoming project, feel free to reach out.