HiFi Klubben - Is it possible to expand a target group through sound and taste?
How do you convince a young target audience that good sound matters? During my time at dentsu, we got this challenge from HiFi klubben which led to a multi sensory campaign across five countries - combining sound, excellent coffee and great events!
Read all about the campaign on dentsu's website via the button below - they've written an excellent case study.
Check out the case study video:
